Our Campaign
What?
Restoring What Matters Most
This campaign was launched in direct response to the unexpected funding cuts to Whole Way House’s Senior Support Pilot Project; a program that provided essential, relationship-centered care to hundreds of isolated seniors and vulnerable residents in Vancouver. For many, it was more than just a service; it was their only consistent connection to community, safety, and support. When that lifeline was suddenly taken away, we saw an opportunity to step in. This youth-led campaign is focused on restoring what was lost by raising awareness, mobilizing our community, and securing the financial support needed to bring back vital programming.
Why?
We owe it to those who paved the way for us.
When government funding was cut for Whole Way House’s Senior Support Pilot Project, they were left to self-fund vital services that hundreds of vulnerable seniors and veterans relied on for care, connection, and stability. The seniors supported by Whole Way House aren’t just names on a list; they are veterans, grandparents, community builders, and human beings who have spent their lives contributing to society. Without this program, many were left without the consistency and support they need. This campaign exists because turning a blind eye isn’t an option. We believe in showing up for those who are too often forgotten, and in building a future where every individual feels seen, supported, and valued.
Action.
Fuelled by Purpose, Driven by Youth
Running until February 2026, this campaign is driven by purpose and grounded in action. From organizing a high-impact intiatives to engaging with local businesses, schools, and media, we are mobilizing every tool at our disposal to restore critical support for vulnerable seniors. Our student-led team is working collaboratively to secure sponsorships, raise awareness, and build partnerships that will allow Whole Way House to continue its life-changing work. Through every initiative, big or small, we are turning compassion into tangible results.